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Top European Brands Adopt Unica for Web Analytics
WALTHAM, Mass. --(Business Wire)-- Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that top European brands including Banco Santander, Michelin, Generali, Sofinco, LexisNexis, Varta, McVitie's (manufacturer of United Biscuits), VisitBritain, Airmiles, Inkclub, Crestock, 888.com and Random Logic have all adopted Unica's enterprise-class web analytics solution, Affinium NetInsight, as part of their customer marketing strategies.
As the internet is starting to overtake some of the more traditional marketing channels in importance across Europe, marketers are turning to web analytics to provide them with the insight to analyze and understand the online behaviour of their customers. Marketing organizations that wish to differentiate themselves through integrated strategies across online and offline channels are facing a challenge, however. Due to disparate data silos across the enterprise, they often contact customers using conventional marketing means - such as direct marketing and telemarketing, but fail to recognize when these same customers visit their website.
As a result, when customers expect a seamless cross channel experience, they may instead receive out-of-context marketing communications that do not continue the dialogue from other channels. In addition, organizations may miss out on the wealth of behavioral data online for targeting communications offline. For example, a bank may fail to target a customer with mortgage offers after that customer has browsed the mortgage pages of the bank's web site.
"Unica's web analytics software stood out for us as the best option for adopting a more integrated approach to our marketing campaigns," said Per Strid, CRM manager at European printer supplies and ink distributor, Inkclub. "We have only recently begun using our website as a channel for reaching customers with marketing offers, so it is essential to make sure that they complement our existing direct mail campaigns. Unica's flexible offering and knowledge of what marketers need were key reasons for our selection of Affinium NetInsight."
"The increased uptake of Affinium NetInsight across Europe supports the shift in marketing to include more online and multi-channel campaigns," said Georges Anidjar, European managing director of Unica's internet marketing group. "Our customers generally purchase our web analytics solutions as part of a wider marketing strategy. They appreciate that our software enables them to create a more integrated view of customer behaviour, which allows them to target their on - and off-line campaigns accordingly."
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium and MarketingCentral are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
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