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May 14, 2009

Protus Melds Email Service with Biz Com Suite


Protus IP Solutions (News - Alert) has announced that it successfully integrated its Campaigner email marketing service into its Software as a Service (SaaS) business communications suite that includes its IP technology standalone and tools such as MyFax (News - Alert) and my1voice, a VoIP Private Branch eXchange product.

Protus strategically acquired Campaigner in 2008 to broaden its SaaS (News - Alert) communications offerings with Web-based email marketing services for Small to Medium Businesses and enterprise organizations. Prior to the acquisition the email service was called CampaignerPro.
“One of our primary goals this year has been to apply what we’ve learned from our success to Campaigner,” said Joseph Nour (News - Alert), CEO of Protus. “We’ve made great progress in enhancing Campaigner’s usability and strengthening customer support and training services to help our customers implement successful email marketing programs. We’re excited about where we are and about the many additional improvements we’ll be announcing throughout the year.”
Campaigner offers more than 450 ready to use templates that assist customers in instantly creating attention grabbing newsletters, postcards and special promotions so that potential customers are guaranteed to at least look into the email instead of deleting it without even a glance.
The offering has a new redesigned Campaigner Dashboard that fosters smooth, intuitive navigation, and its new StartUp! feature offers free template-tailoring and training services so that new users get quickly acquainted. It also offers free 1-0-1 instant consultation and access to a new online community with online customer-based surveys to enable continuous quality improvements.
Campaigner offers more than 100 free tips for getting started with an email marketing business and includes suggestions on building a personalized email foundation, improving delivery, improving the marketing pitch performances, and attempting beyond the box methods with simple advanced email marketing.
"Search on email marketing ROI and you'll come up with astounding numbers showing email marketing's impact on improving the bottom line, yet research shows that the majority of small businesses don't do any type of online marketing," said Steve Adams (News - Alert), Vice President of Campaigner Marketing, Protus.
"Campaigner's objective in 2009 and beyond is to persuade as many small business owners as we can to take advantage of email marketing's unbeatable ROI. It's easy to get started and Campaigner can help with our start up services, free tips and free support services around the clock."
Earlier this year, Technology Marketing Corporation (TMC) bestowed the 2008 Product of the Year Award to both MyFax and my1voice in individual categories at the INTERNET TELEPHONY Conference and EXPO East 2009 awards ceremony.
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Vivek Naik is a contributing editor for TMCnet. To read more of Vivek's articles, please visit his columnist page.

Edited by Stefania Viscusi

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