Virginia-based search engine marketing (SEM) firm Search Mojo has saved nearly 42 percent in capital and recurring service costs by leveraging hosted business VoIP from Apptix, a provider of hosted email, voice, and collaboration services for small and medium-sized businesses (SMBs).

Search Mojo proactively conducted an extensive IT analysis of its vendor relationships for over a one-year period to determine the return on investment (ROI) from each. During this analysis, Search Mojo discovered that Apptix's (News - Alert) exchange email and hosted VoIP business phone solutions yielded more when compared to the legacy PBX system that was used earlier. Apptix offers hosted Microsoft (News - Alert) Exchange email, VoIP phone service, and SharePoint collaboration services for SMBs.

Apptix through its MailStreet subsidiary facilitated Search Mojo with reliable business communications services that included: hosted VoIP; hosted Microsoft Exchange; and mobile email supporting multiple device types.

According to Search Mojo, the combination of hosted VoIP and Exchange has provided company with cost-effective, reliable, robust email system along with flexible, location-to-location phone system that is always available regardless of employees’ location.

"Even with our own clients, we see an increased need to continually improve ROI in this time of economic uncertainty for businesses. In our investigation, we were pleasantly surprised to learn that our relationship with Apptix has produced such a healthy business return," said Janet Driscoll Miller, president and CEO Search Mojo. "Small business leaders don't care only about their bottom line, they also care about avoiding headaches. In some cases, the best solution might cost more, but it's more beneficial if it saves time and ensures efficiency. In our cost, productivity, and efficiency analysis of Apptix, we confirmed that its services were - and continue to be - the right decision for our business."

With Apptix's hosted solutions, Search Mojo said that the company has experienced improved communication. Nearly 25 percent of Search Mojo workforce work remotely. With the help of Apptix hosted VoIP that allows enables quick, simple extension dialing, and Apptix Exchange email, Search Mojo was capable of uniting its remote offices.

Search Mojo said that Apptix set up VoIP phones and routers for every decentralized employee of the company, where each could quickly plug-and-play. This provided Search Mojo with easy, hassle-free setup. Apptix’s hosted Exchange and mobile device service allowed employees to be connected always regardless of location with, thereby enhancing efficiency of workforce.

"Small-businesses like Search Mojo have countless daily challenges, and today's economic climate only compounds the complexity of running a successful enterprise," said Chris Damvakaris (News - Alert), vice president of sales and marketing, Apptix. "Search Mojo's results are further validation that hosted services provide the enterprise-class capabilities with significant cost savings and the system management savvy small businesses leverage for a competitive edge."